Whanganui Heritage Festival teams up with local business
Published on 23 July 2024
Bullocks Group general manager Aaron Currie next to the concrete mixer with Deputy Mayor Helen Craig
The Bullocks Group family business has had a new concrete mixer branded with a design that promotes the upcoming Whanganui Heritage Festival.
Bullocks Group general manager, Aaron Currie, says Bullocks has a long history of contracting in Whanganui with core values deeply entrenched in the local community since 1928. Because Bullocks is approaching its own 100th year celebration, they reached out to collaborate with the Whanganui Heritage Festival which will soon be celebrating 100 years since Whanganui gained city status.
“We are always looking for that next opportunity to help support or promote local events for the good of the region,” Aaron Currie says. “The idea was simple – brand our newly purchased concrete truck mixer with a community-focused design that aligns with our company’s strategies and values.”
The Heritage Festival committee says they loved the unique idea pitched to generate interest in the festival which will run from Saturday 19 October to Monday 28 October.
“The truck will be visible in the community daily and will hopefully generate conversation and interest around town and in other regions because it’s so out of the normal of past advertising for local events,” Aaron Currie says.
The 10-day festival is being run by Whanganui Regional Heritage Trust in conjunction with Whanganui District Council and will feature an array of community-led events.
Whanganui Deputy Mayor, Helen Craig, says, “The signwriting on the Bullocks concrete truck is a fun and unique community-minded way for them to promote their business and also our heritage festival. It reflects our commitment to celebrating our rich cultural heritage while embracing modern creativity.”
This concrete truck’s imagery was designed and sign-written by Morrie Gibbons Signs and is now on the road.
Helen Craig says the committee looks forward to seeing the truck around town and throughout the region.
“Thank you, Bullocks, for the brilliant idea and for working with the Whanganui Heritage Festival for this celebration of 100 years of Whanganui.”